Responsive Emails are the real secret of Email more Opens & Clicks
Still sending the emails without responsive CSS media queries?
Then you need to believe responsively about your email marketing strategy.
The trend towards responsive website design began this year 2010 when web designer Ethan Marcotte posited that “rather than tailoring disconnected styles to each of an ever-increasing number of web devices, we are able to treat them as areas of the same experience.” that’s a good idea, he posited for businesses.
Because the smartphone users exponentially graph developing, the different sized screens becoming the more essential aspect while designing the business emails for your customers.
The responsive email here meaning you should have to create the email responsive templates which must of optimal for all sized products. Because you don’t understand your subscriber's device which they use to open your emails.
Let’s discuss some qualitative known reasons for utilizing the responsive email designs-
Here some techniques for creating the email responsive according to the screens.
Scalable email template designs- Scaling of the email templates help to make your email templates responsive in the minimal amount of coding.
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The scalability consist the few elements which differ from each other.
The list of the sacable elements are-
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The layout of the email template
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The font size and font design
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Clickable call-to-action button
Fluid email template designs- The liquid percentage-based technique change the screen sizing according to the device size. Just the term is it provides extra white space around your content.
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Email Responsive design templates- The email responsive technique help to customize the size according to the user’s preference. In the email responsive techniques the it is possible to create an ideal fit emails for all sort of screen resolutions.
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Now let’s style an email template that is responsive.
And opens on every screen. Let’s discuss some factors for email templates-
1. Style & write for mobile first- “Designing emails for a mobile screen forces you to end up being ruthless with your content and aesthetic and makes you get to the idea faster,” says Tom Boates, VP of User Experience at RunKeeper. Emails created for mobile generate more ROI for you.
2. Respect the rules for the contact based interface- Make sure the email design according to the touch screen guidelines like the sizing fonts and button. The email template which created relating to touchscreen gets more leads.
3. An email is needed by you series to for consistency- The responsive email counted because the positive prospect for email advertising but keeping customers engaged with the consistency in email series is also required. So style the email templates connected with each other.
4. Use the coding for compatibility- HTML Code keeps the email templates more compatible in each user’s screen. So include the codes to make your emails for most effective fit carefully.
Here the reasons for utilizing the responsive email templates for your business. Let’s do the business mailing professionally. Make your email marketing strategy for generating the doubles and revenues your business profit.
Let’s start the compatible business mailing in a brand new way.